Yumyap Bakery

在Yamyap Bakery的项目中，我们以主理人自家小金毛为灵感设计ip形象"小狗烘焙师"，打造韩式可爱风格+烘焙治愈力的年轻化烘焙品牌。我们为ip设计了4个烘焙制作状态的小插画，将笨拙而真诚的烘焙过程转化为视觉童话，通过有趣的"小狗烘焙日记"来强调"用心烘焙"的核心价值和温暖的治愈力。整体色系我们采用高饱和撞色激发多巴胺分泌，契合年轻客群审美，打造甜而不腻的韩式美学烘焙品牌。

In the Yumyap Bakery project, we drew inspiration from the founder's own golden retriever to design the IP image of the "puppy baker," crafting a youthful bakery brand that combines Korean cute style with baking healing power. We designed four small illustrations of the IP in different baking-making states, transforming the clumsy yet sincere baking process into a visual fairy tale; through the fun "Puppy Baking Diary," we emphasize the core value of "baking with heart" and the warm healing power. For the overall color scheme, we use high-saturation contrasting colors to stimulate dopamine, fitting the aesthetic of young customer groups and crafting a Korean aesthetic bakery brand that is sweet but not cloying.