CookieJar

CookieJar的每一块小圆饼都来自星级主厨的配比测试与手作工艺，选择高品质天然原料，坚持低糖低脂配方，不用重油堆砌口感，口感浓郁不油腻。这次品牌升级我们为CookieJar设计了全新的视觉体系，主logo设计字母末端似奶油滴落感弧度，传递精致手工感，手绘感logo轻松愉快适配节日氛围；罐子图形设计，传达"开罐有惊喜"趣味性，品牌色用咖啡色、明黄色和粉色共同打造温暖不甜腻的烘焙品牌视觉，和品牌专属纹样结合打造礼盒包装。

Every small round cookie from CookieJar is born from a star chef's proportion testing and handcrafted craft—using high-quality natural ingredients, insisting on a low-sugar and low-fat formula, never relying on heavy oils to build texture, with a rich yet non-greasy taste. For this brand upgrade, we designed an entirely new visual system for CookieJar: the main logo's letter terminals feature a cream-drip-like curvature, conveying a refined handcrafted feel; the hand-drawn logo is relaxed and joyful, fitting the festive atmosphere; the jar graphic design conveys the playfulness of "a surprise when you open the jar"; and the brand colors of coffee brown, bright yellow, and pink jointly build a warm yet non-cloying bakery visual, combined with brand-exclusive patterns to craft the gift box packaging.